What a difference a day makes! Pixie Lott unveils new bubblegum pink 'do as she steps out after Pride of Britain Awards fashion fail

PUBLISHED: 12:19, 29 September 2015 | UPDATED: 14:24, 29 September 2015

She had her trademark platinum blonde locks swept into a dramatic up-do on the red carpet on Monday night.

But it was a case of what a difference a day makes for style chameleon Pixie Lott, who unveiled an edgy new bubblegum pink hairstyle as she launched her brand new hair range, PAINT, at Superdrug on London's Oxford Street on Tuesday morning.

Switching up her look in a mere matter of hours, the 24-year-old singer's new candy-coloured hue suited her down to the ground and was worlds away from the somewhat brassy look she sported at the Pride Of Britain Awards.

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Hair today: Style chameleon Pixie Lott, who unveiled an edgy new bubblegum pink hairstyle as she launched her brand new hair range, PAINT, at Superdrug on London's Oxford Street on Tuesday morning

Moving on from her uncharacteristic fashion fail at the red carpet event, the pop princess - real name Victoria Louise Lott - looked lovely as she showcased her slim figure in a black leather shift dress with a flirty skater hem.

Pixie added height to her frame with a pair of monochrome strappy sandals, which emphasised her toned and tanned pins to perfection.

Ensuring her new 'do took centre stage, the All About Tonight hitmaker kept her make-up simple with rose blush, natural lips and a sweep of winged eyeliner.

See the latest news, pictures and videos from the Pride of Britain Awards

Do blondes have more fun? The 24-year-old singer's new candy-coloured hue suited her down to the ground and was worlds away from the somewhat brassy look she sported at the Pride Of Britain Awards

Hell for leather: The pop princess - real name Victoria Louise Lott - looked lovely as she showcased her slim figure in a black leather shift dress with a flirty skater hem

Pretty as a pixie! Ensuring her new 'do took centre stage, the All About Tonight hitmaker kept her make-up simple with rose blush, natural lips and a sweep of winged eyeliner

Feeling blue? This isn't the first-time the fashion-forward starlet has changed her look; last week she debuted a blue 'do at Wonderland magazine's 10th anniversary party at Drama nightclub on London's Park Lane

The star was her own range's biggest fan, telling her Instagram followers her new pink locks were the 'sorbet' colour from her own line.

She wrote: 'So excited to launch my wash out colours @pixielottpaint today. In stores from 5th October, for when you fancy mixing it up! This is sorbet.'

But this isn't the first-time the fashion-forward starlet has changed her look; last week she debuted a blue 'do at Wonderland magazine's 10th anniversary party at Drama nightclub on London's Park Lane.

The usually flawless Pixie suffered a rare fashion fail as she made an appearance at this year’s Pride of Britain Awards, held at London’s Grosvenor House Hotel on Monday night.

Endorsement: The star was her own range's biggest fan, telling her Instagram followers her new pink locks were the 'sorbet' colour from her own line

The 24-year-old singer swamped her petite frame in an ill-fitting silk gown.

The turquoise number, complete with a plunging neckline and thigh-high slit, did however show off her toned legs perfectly.

With her peroxide blonde locks swept into a retro-inspired updo, Pixie accentuated her striking facial features with plump pink lips, tinted cheeks and well-defined eyes.

Standing tall in gold peep-toe heels, the songstress looked happy as she posed for photographs ahead of the star-studded event.

See our full coverage of all the Pride of Britain Awards news, pictures and gossip

Leggy display: Pixie suffered a rare fashion fail as she made an appearance at this year’s Pride of Britain Awards, held at London’s lavish Grosvenor House Hotel on Monday

Hard to miss: The 24-year-old singer, who recently wowed crowds during Milan Fashion Week, swamped her petite frame in an ill-fitting silk gown

Daring to bare: The turquoise number, complete with a plunging neckline and thigh-high slit, did however show off her toned legs perfectly

Attention to detail: With her peroxide blonde locks swept into a retro-inspired updo, Pixie accentuated her striking facial features with plump pink lips, tinted cheeks and well-defined eyes

Following the night’s proceedings, she took to Twitter to post: ‘X @PrideOfBritain was a pleasure to meet and share the stage with them<3 Congratulations to all the amazing #PrideofBritain winners tonight!’

Meanwhile, Pixie has had a busy year working on her upcoming fourth album in Los Angeles, following her previous three records Turn It Up, Young Foolish Happy and the self-titled, Pixie Lott.

And there'll be no rest for her in the coming months either, as the starlet is also gearing up for a 2016 run of Breakfast At Tiffany’s at the Theatre Royal Haymarket.

Doing her thing: Standing tall in gold peep-toe heels, the songstress looked happy as she posed for photographs ahead of the star-studded event

Updating fans: Following the night’s proceedings, she took to Twitter to post, ‘X @PrideOfBritain was a pleasure to meet and share the stage with them<3 Congratulations to all the amazing #PrideofBritain winners tonight!’

She will star as Holly Golightly for 12 weeks, starting in March, drawing on her musical theatre background as an Italia Conti Academy Of Theatre Arts alum.

Speaking recently to The Mirror, the star said: ‘I’m about to go to LA to finish up my next album, hopefully it will be out in spring next year. I’m really excited about it.

‘And I’m going to be starring in the play of Breakfast at Tiffany’s, it’s a dream role for me. I’ve always wanted to be in a play so that’s another box ticked.’